About Us
Started in 2013, ETHNC is a fashion forward eastern clothing brand from Pakistan. The brand is driven by the belief that eastern attire can be transformed into contemporary fashion statements, bridging the gap between tradition & modernity. ETHNC celebrates Pakistani culture while embracing global influences.
The brand strives to offer young women & girls a unique blend of comfort, versatility, & style, ensuring that they feel & look effortlessly fashionable & culturally connected to their roots & international fashion.
As part of the Outfitters Stores PVT LTD group of brands, ETHNC follows the same customer centric, experience led strategy in retail across its 37 B&M stores and online channel in Pakistan. With this growing and vast network, the brand works hard to provide customers with high-quality, fashion forward, products, delivered efficiently and seamlessly to meet their evolving fashion needs.
ETHNCs mission to provide its customers everywhere with fashion-forward eastern-wear that celebrates culture, has taken the brand beyond borders. ETHNC has officially launched its online store in the UK in 2023 and is looking to expand its B&M footprint in the region. Following this the brand has set its eyes on the US market, with online and B&M stores in 2025.
ETHNC Pakistan is part of Outfitters Stores Pvt. Ltd
ETHNC UK is part of Outfitters Stores UK Pvt. Ltd which is a subsidiary of Outfitters Stores Pvt. Ltd.